Even individual pieces of cloth have been adopted as signifiers of one's sexuality, such as the handkerchiefs gay men used to discreetly flag at each other to make their presences known. Rainbow capitalism threatens to minimize, if not erase, the innovations pioneered by queer creators in fashion, as well as the significance clothing holds for self-expression and defiance of gender norms.įashion has always been the domain of LGBTQ+ people, encompassing distinguished designers, dynamic drag performers, and everyday trendsetters often seeking community. TikTok is filled with videos of its queer users draping themselves in garish rainbow clothing purchased from Pride collections, only to change into an outfit more characteristic of their true personal style.ĭerided as "rainbow capitalism," brands showing disingenuous solidarity with an increasingly profitable demographic is epidemic across a multitude of industries, but this pattern is particularly pernicious in the world of fashion. The overwhelming commercialization of Pride Month remains a longstanding criticism among members of the LGBTQ+ community, with many taking to social media to bemoan and even ridicule such performative marketing ploys.
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